As a freelancer or service provider, you’ve probably been asked by leads for an overview of your services and rates. Even if your work is largely custom, it’s good to have a services guide like this to refer people to your typical packages and starting prices. Rather than just sending this on request, I recommend clients include it in their standard lead or onboarding workflows.
A pricing guide is also a super important step in your Dubsado workflows—here’s 4 reasons why…
Okay, I might have led you astray a little bit. I introduced you to the idea of a pricing guide using that terminology, but if you want this powerful document to be the most effective, you need to make a mental shift: Stop calling it a pricing guide! Instead, refer to this as your services guide.
It’s silly to call this a pricing guide for a few reasons, but most importantly because we want to sell leads on the value you have to offer, rather than just drawing their attention to the price tags. When we call it a services guide, we make it clear that they can expect a complete overview of your popular services, which of course will include starting points. If you call it a pricing guide, they might be expecting a one-pager like a freelance rate sheet they can choose from a la carte, like a menu at a restaurant.
And I know your services are so much more than click-and-collect.
Want to fit a services or pricing guide into your Dubsado workflows? Here’s how I set up mine. This type of format is effective for many of my clients and students as well, although the exact process should be an intentional decision when you’re planning your workflows.
Here’s a good peek behind the scenes! (If you’d like a closer look, check out my Services Guide training.)
Think of your pricing guide as an extension of the buying journey continued from your website. You want to guide your prospects from point A to hiring you, rather than bombarding them with information.
Why should they care about the services you offer? What will they gain from reading? The same as you would sell in your website copy and proposals, you need to keep that mentality throughout creating your services guide.
Sprinkle testimonials throughout the entire document so prospects can see how respected you are because of the amazing work you do.
Of course, you need to include the information about your offers, but try to focus on selling the value of your services rather than presenting a shopping list. Again, this should be an extension of the buying process that makes each prospect feel understood and like they’re in the right place.
Keep this short and concise. Also, vary this information from what you present on your website. For example, my services guide includes my education and work experience, while my website skips those details because they’re unimportant at that stage of awareness.
You need to put in effort with your services guide because first impressions matter! This guide might be the first thing a lead sees if they came from an external platform and you need to send it manually. It’s the second thing leads see when they complete your contact form if you have Dubsado set up. Choose beautiful imagery and branded design.
This section isn’t always necessary, but if you have lots of common questions in your discovery calls, including this will save time during calls, so you can focus on the good parts of the conversation.
If they’re a good fit and feel comfortable with your starting rates, invite them to book a call at the end of the services guide.
…or *gasp* nothing, and use my Services Guide training to create one that works hard for your business. This attention to detail makes a huge difference when you want to grow your business, increase your rates, and impress prospects from the get-go.
Just getting started? Enroll in my free course: 7 Steps to Automation to set up your first systems and workflows ASAP.
TRADE HUSTLE FOR EASE.
FIND THE FREEDOM TO GROW.
I like to drink my flat white while it’s hot—it’s the little things, right? You can enjoy your morning coffee too by creating systems that work for you. Client experience is my specialty and through automation with Dubsado, I help you find the freedom to actually enjoy your business.