I did too, so I ditched the shoulds and supposed tos to build a business that works for me—not the other way around.
Click the photos to get to know 'off-duty' Charlotte.
You get the best of both worlds: The expertise from my corporate responsibility of building businesses from the ground up balanced by a need for something more. Let’s create systems that set you free.
what does that mean for you?
Because there’s space for both. That’s why you started in the first place, right?
That’s why I’m here. In 2018 I did something crazy: I quit my job and jumped in with both feet. If there’s anything you should know about me it’s that I’m decisive and determined—there’s always a better way and I’m going to search it out. Exhibit A: I swapped my corporate role managing the operations for a growing creative network for serving small businesses who love their people just as much as I do mine.
I believe business owners grow faster and further when we drop the hustle mindset. You can work smarter instead of harder; automate and elevate; set your own schedule and feel good about taking time off because you built a business that keeps running without you.
Me? I work hard, but I live for lazy afternoons at the park by Coogee beach and trips to Italy with my husband, sipping wine, knowing that my clients still feel supported because I set up systems to allow this kind of freedom. You can have this too.