Starting my small business journey in Zimbabwe

I still remember the moment clearly.

One rainy Monday morning I made my way to the airport, hopped on a quick flight to Canberra to meet my boss and hand in my 3 months notice.

Did I have a fully-fledged plan? Nope.

Did I know exactly what services I’d offer and how much I’d charge? Ha. No and no.

What I did have, and I suspect you might have too, was the desire to create something more.

More freedom. More flexibility. And more travel—but not the weekly Sydney to Singapore trip I’d grown so used to.


Charlotte Isaac in Singapore

It was time to go out on my own.

I’ll be the first to admit I drew a lucky card with my 9-5. I had a great team, learned a lot, and got to travel almost every week.

But at some point I realised that, without knowing it, I’d spent the last 5 years building a skillset that could help small businesses all over the world create freedom. At the same time, I’d be able to do the exact same thing for myself.

So I jumped in feet-first.

I didn’t have all the answers, but I knew I was ready.

On 5pm on the 18th of May 2018, I closed my corporate laptop for the very last time.

And so began my small business journey.

At 11am the next morning, my now-husband and I boarded a plane bound for Johannesburg. We were all set for 4 blissful weeks away from the everyday, 3 of which would be spent with absolutely no wifi in Zimbabwe. If you’re curious, here’s what that month looked like:

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who's charlotte?


I like to drink my flat white while it’s hot—it’s the little things, right? You can enjoy your morning coffee too by creating systems that work for you. Client experience is my specialty and through automation with Dubsado, I help you find the freedom to actually enjoy your business.

Hi! I'm Charlotte!